Privacy Policy of Allbirdr

Last Updated: 2025.09.18

At Allbirdr (“we,” “us,” or “our”), we are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (the “Site”), purchase our products (including shoes, flats, and clothing made with natural materials like merino wool and eucalyptus), or interact with our services. By accessing or using our Site and services, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect two types of information about you: personal information (information that identifies you individually) and non-personal information (information that does not identify you).

1.1 Personal Information

We collect personal information that you voluntarily provide to us, including but not limited to:

  • Contact details: Name, email address (e.g., your email used to communicate with us at [email protected]), phone number, shipping and billing addresses.
  • Account information: If you create an account on our Site, your username, password (encrypted for security), and preferences.
  • Payment information: Credit/debit card details, PayPal or other payment method information (note: we do not store full payment card details; this information is processed by our third-party payment processors in compliance with industry standards like PCI DSS).
  • Order-related information: Details about your purchases (e.g., product types, sizes, quantities) and order history.
  • Communication information: Content of emails, messages, or feedback you send to us (e.g., questions about products, returns, or experiences with our brand).

1.2 Non-Personal Information

We may automatically collect non-personal information when you use our Site, including:

  • Technical information: IP address, browser type and version, operating system, device type, internet service provider, and details about how you access and use the Site (e.g., pages visited, time spent on pages, links clicked).
  • Usage data: Aggregated information about user behavior (e.g., popular products, peak visiting times) that does not identify any individual.

2. How We Use Your Information

We use your personal and non-personal information for the following legitimate purposes:

  • Process and fulfill orders: To confirm your purchase, arrange shipping, send order updates (e.g., delivery tracking), and handle returns or exchanges.
  • Communicate with you: To respond to your inquiries, comments, or requests (sent to [email protected] or through our Site), provide customer support, and send important notices (e.g., changes to our policies, order issues).
  • Manage your account: To allow you to access and update your account details, view order history, and personalize your shopping experience (e.g., saving favorite products).
  • Improve our Site and services: To analyze user behavior (using non-personal or aggregated data), identify areas for improvement (e.g., site navigation, product offerings), and develop new features or products that align with customer needs.
  • Marketing and promotions (with your consent): To send you information about our products, special offers, discounts, or events that may interest you. We will only send marketing communications if you have opted in to receive them (e.g., by checking a box during account creation or signing up for our newsletter). You can unsubscribe from these communications at any time (see Section 5 below).
  • Comply with legal obligations: To meet our legal, regulatory, or contractual requirements (e.g., maintaining records for tax purposes, preventing fraud, or responding to lawful requests from government authorities).

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information with the following parties in limited circumstances:

  • Third-party service providers: We work with trusted partners to help us operate our business, process orders, and provide services. These include:
  • Payment processors (e.g., PayPal, Stripe) to handle payment transactions securely.
  • Shipping and logistics providers (e.g., UPS, FedEx) to deliver your orders.
  • Customer support platforms to manage inquiries and feedback.
  • Analytics tools (e.g., Google Analytics) to analyze Site usage (using non-personal or aggregated data).

These providers are only allowed to use your information to perform the services we request and are contractually obligated to protect your information.

  • Legal authorities: We may disclose your information if required by law, regulation, or legal process (e.g., a subpoena, court order) or to protect our rights, property, or safety, or the rights, property, or safety of others (e.g., to prevent fraud or illegal activities).
  • Business transfers: If we undergo a merger, acquisition, sale of assets, or other business transition, your personal information may be transferred to the new owner as part of the business assets (we will notify you of such a transfer if required by law).

4. How We Protect Your Information

We take reasonable and industry-standard measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:

  • Encryption: We use encryption technology (e.g., SSL/TLS) to secure data transmitted between your device and our Site (you can verify this by checking for the “https://” prefix and padlock icon in your browser).
  • Secure storage: Personal information is stored in secure servers with restricted access, and payment information is processed through PCI DSS-compliant providers (we do not store full payment card details).
  • Access controls: Only authorized employees and service providers who need access to your information to perform their duties are granted access.
  • Regular reviews: We regularly review our security practices and update them to address new threats or changes in industry standards.

While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we will take all reasonable steps to minimize risk.

5. Your Rights and Choices

You have certain rights regarding your personal information, and we want you to easily exercise these rights:

  • Access and update your information: You can access, view, and update your personal information (e.g., name, address, email) by logging into your account on our Site or contacting us at [email protected].
  • Opt out of marketing communications: If you no longer want to receive marketing emails or promotions from us, you can unsubscribe by clicking the “unsubscribe” link at the bottom of any marketing email or by emailing us at [email protected] with your request. Unsubscribing will not affect important transactional communications (e.g., order confirmations, customer support responses).
  • Request deletion of your information: You can request that we delete your personal information (subject to legal or contractual obligations) by contacting us at [email protected]. We will respond to your request within a reasonable timeframe.
  • Withdraw consent: If you previously gave consent for us to use your information for a specific purpose (e.g., marketing), you can withdraw that consent at any time by contacting us at [email protected].

To protect your privacy, we may ask you to verify your identity before fulfilling any of these requests.

6. Cookies and Similar Technologies

We use cookies (small text files stored on your device) and similar technologies (e.g., web beacons) to enhance your experience on our Site. Cookies help us:

  • Remember your account information (so you don’t have to log in every time you visit).
  • Track your shopping cart and order progress.
  • Personalize content and recommendations (e.g., showing products you may be interested in).
  • Analyze Site usage to improve performance.

You can control cookies through your browser settings: most browsers allow you to block or delete cookies, but please note that disabling cookies may limit your ability to use certain features of our Site (e.g., creating an account, completing a purchase).

7. Children’s Privacy

Our Site and products are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without parental consent, we will delete that information immediately. If you believe your child has provided us with personal information, please contact us at [email protected].

8. Third-Party Links

Our Site may contain links to third-party websites (e.g., social media platforms, partner sites). This Privacy Policy does not apply to these third-party sites. We are not responsible for the privacy practices or content of these sites, and we encourage you to review their privacy policies before providing any information.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business needs. When we make changes, we will revise the “Last Updated” date at the top of this policy and post the updated version on our Site. We encourage you to review this policy periodically to stay informed about how we protect your information. Your continued use of our Site and services after the updated policy takes effect constitutes your acceptance of the changes.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:

We will respond to your inquiry as soon as possible.